INR
ABOUT ME - JASLEEN GANDHI
Amreé is a brand I created to make people feel good and confident about themselves, and to help their personality shine. From the moment someone opens their Amreé box to when they step out with their bag, I want them to feel stylish and confident when they carry their bag, and truly connected to their accessory. Like me, I want people to be able to express their true personality through their bags, adding personal touches like charms or pins to make the style uniquely their own. I want an Amreé bag to help them shine even brighter. Because with Amreé, it is more than just a bag—it is about empowering you to carry your story. And that is how Amreé began.
NAME OF THE BRAND
Choosing the perfect name for the brand took two to three weeks. One day at a restaurant, I wrote down the names of women who had empowered me and combined letters from their names. That’s how “Amreé” was born—the very first option I saw and instantly loved. It is pronounced AM.RAY.
The Story Behind Our Logo
I chose a butterfly for our logo because it symbolizes freedom, transformation, and beauty. Wanting something unique, we crafted a design using all the letters from “Amreé” woven into the butterfly shape. This personal touch makes our logo a true symbol of freedom and our brand’s essence.
“Our vision is a responsibility — a commitment to the Earth, the planet, and all we have promised to protect and honor.”
“Our mission is to become a greener brand by continuously seeking the finest quality plant-based and fruit-based leathers that are 100% biodegradable, ensuring sustainability at every step along with uncompromising quality.”
